You are Your Own Brand—Make the Most of It
Everyone talks about branding your firm, but few talk about the more important concept of branding yourself. You are your own brand: how you dress, move, and speak convey reams of information about you that is quickly absorbed by your audience.
You have only seven seconds to make a first impression. In this program, you’ll learn:
- what your clothes, the colors you wear, your bearing, your eye contact and your body language all say about you before you even open your mouth
- how to use all forms of communication to present a coherent set of messages to clients, contacts and prospects about how you approach your work and what services you sell
- how marketing terms such as “branding,” “positioning,” and “key messages” apply to your personal marketing activities
The major areas that transmit messages about you—from your workspace to your web site, from your writing to your networking spiel
Presenter Carol Schiro Greenwald works with law firms, practice groups and individual lawyers to help them quickly grow their client base. She uses a research-based approach to discover how her clients are perceived by their clients and prospects, and helps her clients create effective marketing strategies. Carol also works with individual lawyers to maximize their client relationships, cross-selling and referral opportunities, and to develop the personal marketing and sales skills that work for them.
This program will be presented as a “tele-webinar.” In a tele-webinar, you call in to a conference call line to receive the audio portion of the program. If you have access to your computer, you can follow along with a Power Point presentation as well. There is no need to install any software on your computer. If you will be calling in from outside the office, don’t worry: you can view or print the slides before the program, if you wish.
Registration for this program includes the live tele-webinar, plus access to downloadable audio and video recordings.
The cost for this program is $97. NAFLP members receive 25% off ALL Legal Research & Writing Pro programs and products using the members-only promotion code during checkout.
To register, visit Legal Research and Writing Pro and add a Silver Membership to your cart.